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Best Amity MBA Marketing Project Topics for 2025–26
A curated list of original, guide-approved MBA Marketing project topics across digital marketing, consumer behaviour, branding and international marketing — with research angle suggestions for each.
How to Choose an MBA Marketing Project Topic
A good Amity MBA Marketing project topic has three qualities: it is specific enough to complete with a survey of 100–150 respondents, it is relevant to current marketing practice (AI marketing, short-form video, D2C brands are hot areas in 2025), and it has enough academic literature for a credible literature review. Avoid topics that are purely descriptive ('a study on the history of advertising in India') — choose topics where you can measure something.
Digital Marketing Project Topics
Digital marketing is the most popular area for Amity MBA Marketing projects because data is accessible and the field evolves fast — making new angles easy to find.
- Impact of Instagram Reels on Purchase Decision of Gen Z Consumers in Metro Cities
- Effectiveness of Influencer Marketing vs Traditional Celebrity Endorsement on Brand Trust
- Role of User-Generated Content (UGC) in Building E-Commerce Brand Loyalty
- Consumer Perception of Personalised Email Marketing Among Working Professionals
- Impact of ChatGPT and AI-Driven Chatbots on Customer Service Satisfaction
- Factors Affecting Click-Through Rate (CTR) in Google Search Ads: A Study in FMCG
- Effectiveness of WhatsApp Business Marketing Among SMEs in Delhi NCR
Consumer Behaviour Project Topics
Consumer behaviour topics allow you to explore psychological and social factors that drive buying decisions — rich territory for a literature review and a well-designed questionnaire.
- Impact of Online Reviews on Purchase Intent in Fashion E-Commerce (Myntra, Ajio)
- Factors Influencing Green Purchasing Behaviour Among Urban Millennials in India
- Effect of Brand Heritage on Consumer Loyalty: A Study of Legacy FMCG Brands
- Role of Social Proof in Driving Subscription Decisions for OTT Platforms
- Consumer Attitude Towards Cause-Related Marketing: A Study in Retail Sector
- Impact of Packaging Design on Impulse Purchase Decisions in Modern Trade
Brand Management and Advertising Topics
- Brand Repositioning Strategies: A Case Study of a Legacy Indian FMCG Brand
- Impact of Social Media Branding on Brand Equity of D2C (Direct-to-Consumer) Brands
- Effectiveness of Meme Marketing on Brand Recall Among College Students
- Comparative Analysis of Brand Communication Strategies of BYJU'S vs PhysicsWallah
- Consumer Perception of Rebranding: A Study of Recently Rebranded Indian Companies
Emerging Marketing Topics for 2025–26
These topics reflect current trends in marketing and are likely to impress evaluators looking for forward-looking research.
- Consumer Acceptance of AI-Curated Product Recommendations on Shopping Platforms
- Impact of Voice Search on SEO Strategy: A Study of E-Commerce Brands in India
- Role of Augmented Reality (AR) Try-On Features on Purchase Conversion in Fashion
- Sustainable Marketing Communication: How Indian Brands Signal Environmental Responsibility
- Marketing Effectiveness in the Creator Economy: Podcast Advertising vs YouTube Pre-Roll
Common questions
Frequently asked questions
Which MBA Marketing project topic gets the best marks at Amity?
Topics that get strong marks combine a clear, measurable research question with primary data (a survey of 100+ respondents), a thorough literature review citing recent journals, and a data analysis chapter with meaningful charts and interpretation. The specific topic matters less than the quality of your methodology and analysis.
Can I do an MBA Marketing project on a company case study?
Yes, case study-based projects are accepted for Amity MBA Marketing. Choose a company with publicly available data (annual reports, news coverage, campaign performance data). Combine the case study with 3–5 expert interviews or a small consumer survey for a primary data component. Single-company case studies are more common in MBA than BBA.
How many respondents do I need for an Amity MBA Marketing project survey?
Most Amity MBA Marketing projects require a minimum of 100 respondents. Aim for 100–150 for statistical credibility. Ensure your respondents match your target demographic — if your study is about online shoppers, survey people who actually shop online, not just convenient classmates.
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